Tuesday, June 14, 2016

Binge-watching TV is the new norm

New research from Netflix shows that their members around the world are making their own rules when it comes to watching TV. 

Instead of watching just one episode per week as traditional TV would have us do, Netflix members are binge-watching their way through an entire series in less than a week. 

Netflix analysed global viewing of more than 100 TV series across more than 190 countries and found members watch around 2 hours a day when focused on finishing a series. These are called the Devourers, who on average members complete in 4 days, watching 2 hours, 30 minutes per day. 

The Savourers watch 1 hour, 45 minutes per day, on average completing in 6 days. 

Ten years ago, the only way we could binge-watch TV was when we got our hands on a box-set and set aside time to watch episodes back to back. I remember doing this with Buffy the Vampire Slayer over many lost weekends, in the dark in a basement flat in London, imagining I was as tough as the foxy slayer taking on a murky underbelly of society. 

But now, thanks to countless streaming services that use the internet on any device, binge watching is the new norm.

Netflix’s Binge Scale shows that members blow through Breaking Bad, Orange is the New Black and The Walking Dead; and are captivated by House of Cards, Narcos, Bloodline and Mad Men.

Classic elements of horror and thrillers push series like The Walking Dead, American Horror Story and The Fall towards the devour end of the scale. Likewise, easy-watchable comedies like Orange is the New Black, Nurse Jackie and Grace and Frankie, also push the buttons for ‘just one more.’

My own favourite Binge-watch TV is House of Cards, Better Call Saul and Grey’s Anatomy (sadly not available on the UK/Ireland version of Netflix). What programmes can't you get enough of? 

** I am part of Netflix’s Stream Team**

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